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Why We Exist 

What’s most important for any business? Some would say profits, long-term viability, and business growth. Others would say making a positive difference in the world and serving the interests of society at large. And many business owners and leaders would cite the well-being of their employees and customers as the thing that matters most.

At Leadpoint, we fall into the last camp: our employees are what allow us to earn a profit and grow, contribute to the health of our communities, and sleep well at night.

Our employees matter.

As experts in the recycling space, those employees work in a dangerous environment – one that could literally kill them. So right up there with the importance of our employees is safety.

The safety of our employees matters.

Saying our employees and their safety matter is easy. Proving it is more difficult.

Live Safe

In 2019, Leadpoint introduced LiveSafe, a philosophy that embodies the spirit of caring at the heart of the company’s values and purpose. It was developed to help employees see safety as something personal, down to the individual level, and to reinforce that Leadpoint’s safety efforts work to protect them.

It’s a new way to think about safety.

“We want every Leadpoint employee to hear, feel, see and live the message that they matter,” says CEO and President Frank Ramirez, “to their family, friends, coworkers, and Leadpoint.”

As he says to employees, “I don’t think we talk enough about why you have that vest on, why we wear earplugs, why we have training to understand the hazards, why we have PPE; why we do all these things around safety. The ‘why’ is so you can go home at the end of your shift. That’s why.”

Driving that point home is the impetus for the company’s Why It Matters tour.

The 2019 Tour

Frank and other members of the Leadpoint executive team took that message on the road for 62 days in 2019, meeting with every employee at every site we support during the Why It Matters tour.

  • 24 sites
  • 2,000 employees
  • 28,000 air miles

That’s a significant investment to prove the point.

Anchored by an executive safety presentation from, employees got a refresher training on key safety behaviors, hazard identification, their Stop Work Authority, and safety action points.

They also got to know the company’s leaders over a catered lunch and through one-on-one conversation.

The message: We appreciate you. The work you do matters. Without you, we don’t exist.

Opportunity for All

At every stop on the tour, Leadpoint recognized individual employees for their tenure and service to the company. We celebrated milestone service anniversaries at five and ten years. And, we encouraged every employee to move up and work to achieve their goals, whether it’s at Leadpoint or somewhere else.

Opportunities exist for every Leadpoint employee. The company is growing. Its “promote from within” philosophy is evident in this statistic: more than a third of Leadpoint’s onsite managers started as sorters.

That news had to be encouraging for everyone on the tour. It also reinforced the value of commitment: if you stay, learn and grow your skills, you can move up in the company. Employee retention is more than critical to Leadpoint and our customers. It’s valuable to our employees and their future.

Sign-On for Safety

As each tour stop concluded, employees were invited to sign a Why It Matters safety banner to display at their site.

“We wanted to drive home the personal investment we all have in staying safe,” Frank said. “The physical act of signing on to our LiveSafe philosophy and committing to the company was a powerful way to demonstrate that shared commitment.”

The tour wound down but the banners remained behind as a reminder that Leadpoint cares and that the safety and growth of every employee matters.

Watch a video recap of Leadpoint’s Why It Matters tour here.

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