At Leadpoint, we believe that with our deep expertise and specialized industry knowledge we can address the top two concerns our customers have when choosing an operating partner: Do you know and understand me? Do you know and understand my business?

Our laser focus on the waste and recycling industry allows us to meet our customers’ concerns head-on with actionable data that drives short and long-term improvements. I believe this is what separates Leadpoint from other suppliers.

Leadpoint’s innovative workforce solutions, combined with our technology, operations support, and LiveSafe safety philosophy help control costs, advance performance, and mitigate risk.

We are proud to work with some of America’s most recognized brands in waste and recycling.

On behalf of the entire Leadpoint organization, we look forward to helping you and your team perform at your best and to sharing our knowledge and expertise with you.

– Frank Ramirez, CEO and President


Diana Ramirez


Diana founded Leadpoint Business Services in 2000 with her husband Frank, and serves as its Executive Vice President with responsibility for administration, compliance and finance. Previously, she was co-founder of Spartan Labor Services, worked as a special needs educator, and held sales roles in the wine and jewelry industries. Diana attended Orange Coast College in Orange, California, and is a Certified Staffing Professional with the American Staffing Association.

Frank Ramirez, CEO & President

Frank Ramirez


In 1994, Frank founded Spartan Labor Services in Hillsboro, Oregon. In 1998, he sold the company and moved to Arizona where he and his wife Diana founded (and later sold) Employment 2000, an internet job posting website. In 2000, they co-founded Leadpoint Business Services where Frank serves as Chief Executive Officer & President. Prior to working in the staffing industry, Frank was a statistical analyst and technical engineer at Weyerhaeuser Company. He attended the University of Washington and is a Marine Corps veteran.

Executive Team

Dan Behrendt


Dan Behrendt joined Leadpoint in 2018. As CFO, he oversees the company’s accounting, finance, treasury and tax functions. He also works closely with the Leadpoint executive team to drive efficiency and profitable growth for the company and its customers. Behrendt has extensive finance experience at both private and public companies. Prior to joining Leadpoint, he served as CFO of Axon/TASER International, Inc. from 2004 to 2017, during which time the company enjoyed explosive growth in sales, profitability and market capitalization as it expanded its product line offerings and its international focus. He also was CFO at Imperial Home Décor Group, a Blackstone Portfolio Company. A practicing CPA, Behrendt earned his bachelor’s degree in accounting from the University of Mount Union in Alliance, Ohio, and his MBA from the Weatherhead School of Management at Case Western Reserve University in Cleveland, Ohio.

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Len Christopher


Len Christopher is Leadpoint’s Chief Operating Officer. In this role, he inspires the company’s on-site performance managers to improve the productivity, efficiency, and profitability of every client’s operation through Leadpoint’s high-performance work teams. He also directs Leadpoint’s customer service and satisfaction efforts. Len has spent his career in the recycling industry. Over the last 20-plus years, he has developed the systems, recycling processes, strategies, and capabilities of some of the country’s most successful recycling operations. Len is a graduate of Valley Forge Military Academy in Wayne, Penn. He went on to attend Southern Connecticut State and Rutgers University. Len resides in Las Vegas, Nev.

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Operations Support Team

Paul Russo


Paul joined the Leadpoint team in 2006, bringing with him more than 25 years of experience in human resources, operations and process engineering. He served as the Human Resource and corporate operations leader for 12 years before moving into the Director of Operations, East Region role in 2018. In that role, he was responsible for coaching and developing onsite managers and for creating productive partnerships among the company’s customers, employees and staff. He was promoted to Director of Operations Support in 2019 where he is focused on initiatives that support field operations and advance our customers’ business. Paul graduated from Wayland Baptist University with a bachelor’s degree in occupational education/human services.

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Laurie Eland Smith


Laurie’s career spans more than 25 years in human resources across multiple industries and geographies. She has spent the last 20 years in the staffing industry. She began her career with American Airlines as a trainer for customer service agents, then moved into the banking sector where she served in several human resources roles, including benefits manager and employment manager. Laurie graduated from McConnell School, Inc. in Minneapolis with a Bachelor of Arts in hotel management. She is certified through the American Staffing Association as a Certified Staffing Professional and through ADP as a Certified Payroll Specialist and Workforce Now Specialist.

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Field Operations Leadership

Jeffery Brewer

Director of Operations - East

Jeff joined Leadpoint in 2019 as Project Manager for the company’s cart tagging projects. He launched this niche business for the company, created the overall project structure and process, and led eight cart tagging projects before being promoted to Director of Operations-East in 2022. In his time with Leadpoint, Jeff has also filled interim specialty roles including Onsite Manager, Operations Support Team member, and trainer. Today, he oversees the day-to-day operations for customer sites, interacts face-to-face with the leadership team on the ground, and supports the implementation and start-up of new sites in the Eastern Region. Prior to joining Leadpoint, Jeff was General Manager at Premier Services of Las Vegas. He is based in Charlotte, NC.

Saul Diaz


With more than 18 years on the Leadpoint team, Saul has been instrumental in growing Leadpoint’s reputation and results within the recycling industry. He moved into his current role in 2003. His operations responsibilities include oversight of workforce management, optimization, and program implementation for the company’s customers in the West. He is also responsible for the day-to-day leadership of Leadpoint’s western division onsite managers. His extensive knowledge of the waste and recycling industry is valued by his customers, employees and team. Saul is based at Leadpoint’s western regional office in Portland, OR.

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Todd Hubbard, VP Recycling

Todd Hubbard


Todd has more than 25 years of recycling industry expertise in roles as sales director, operations manager and general manager. At Leadpoint, he directs the company’s business development efforts and serves as the primary point of contact with recycling industry customers. He also works with customers on the building and engineering of recycling equipment and recycling facility operations. Todd holds a Bachelor’s Degree in business from Washington State University.

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Alex Sandoval


Alex has spent his entire career in and around the recycling industry. His broad industry knowledge plus his customer service skills are unparalleled. Prior to joining Leadpoint in 2019, Alex held leadership roles including Director of Operations for a glass recycling company; Plant Manager for Waste Connections; and Operations Manager for an equipment company specialized in MRF Equipment. Alex joined Leadpoint as a member of the Operations Support Team and was promoted to Director of Operations-Central in 2020 where he is focused on ‘leading from the front’ with customers and onsite managers. Alex is a U.S. Marine who served as a Sargent in the communications field.

Sales Team

Chad Bebber


Chad joined Leadpoint as a member of the Operations Support team in 2018. He was promoted to East Region Director of Operations in 2019 and to Regional Sales Director in 2020. In 2021, he fulfilled a special assignment as both Director of Eastern U.S. Sales and Director of East Coast Operations before returning to his Regional Sales Director role full-time in 2022. Chad’s experience in the recycling industry, combined with his knowledge of manufacturing, allows him to consult with customers and prospects about enhancing the safety, operations, and people challenges faced at their plants. Prior to joining Leadpoint, Chad held general manager positions with Green Life Waste Solutions in Burlington, NC, Recycling Management Resources in High Point, NC, and Weyerhaeuser/ International Paper in both Charlotte, NC, and Itasca, IL.

Mike Huycke

Vice President, Business Development

Mike is an industry veteran with nearly 25 years experience in the waste and recycling business. Previously, Mike has held several senior positions including general manager, area president and senior VP of human resources at Republic Services. At Leadpoint, Mike leads the company’s business development efforts and works to develop mutually beneficial relationships across the waste industry. Mike’s vast experience has earned him numerous awards for his ability to achieve operating and financial targets, including revenue growth and ROI. He holds a Bachelor of Science degree in business economics from Willamette University and completed an advanced HR executive program at the University of Michigan, Ross School of Business. Mike is based at Leadpoint’s corporate headquarters in Phoenix.

Bertha Tate

Sales Support Specialist

Bertha joined Leadpoint in 2019 as Onsite Manager at the St. Petersburg, Florida MRF and was promoted to Sales Support Specialist in 2021. In this role, she collaborates with the sales team on lead generation and prospecting, trade show planning and execution, and customer relationship management. Bertha’s site experience honed her expertise in MRF operations, recruiting, retaining, and managing a high-performance workteam, and site administration. Prior to joining Leadpoint, Bertha worked in operations management roles with oversight of more than 100 employees. Bertha is a native of Cuba and is fluent in English and Spanish.


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